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	"title":"2023浙江省文化和旅游消费季（夏季）启动",
	"attAbstract":"本次消费季以迎亚运“缤纷夏日 浙里好玩”为主题，设置了惠游浙里、畅游浙里、艺游浙里、潮游浙里4个板块，旨在营造全民参与、全民乐享的消费氛围，提振文化和旅游消费市场。",
	"publishtime":"2023-06-22 15:56:20",
	"source":"中国旅游新闻客户端",
	"author":"陶李",
	"editor":"唐伯侬 李庆禹",
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	"content":"<p style=\"text-align: justify;\">6月21日晚，由浙江省文化和旅游厅、湖州市政府主办的2023浙江省文化和旅游消费季（夏季）启动仪式暨湖州市文旅消费品牌创建成果展示活动在湖州德清地理信息小镇举办。<br></p><p style=\"text-align: justify; margin-bottom: 15px;\">本次消费季以迎亚运“缤纷夏日 浙里好玩”为主题，设置了惠游浙里、畅游浙里、艺游浙里、潮游浙里4个板块，旨在营造全民参与、全民乐享的消费氛围，提振文化和旅游消费市场。据不完全统计，消费季期间，全省开展各类文旅促消费活动600余场，推出助企惠民举措100余项。其中，浙江省文化和旅游厅推出2023亚运文化和旅游联合推广活动、全省迎亚运文创产品大赛等系列迎亚运活动。</p><p style=\"text-align: justify; margin-bottom: 15px;\">本次文旅消费季围绕红色游、乡村游、研学游、亲子游、自驾游、海岛游、度假游等主题，聚焦文旅消费新业态、新场景、新产品，推出精致露营、文旅集市、沉浸式演艺、数字藏品等系列文旅消费产品；聚焦非遗传承，推出文艺演出、艺术展览、文化惠民、非遗传承和民俗节庆活动；以“文艺赋美”“百家千艺”非遗技艺展示等为载体，展现浙江的文化魅力；依托文旅消费品牌创建行动，打造“百县千碗”等地方特色体验项目，推出文化艺术活动和文创产品。</p><p style=\"text-align: justify; margin-bottom: 15px;\">活动现场，主办方对第二批14个省级夜间文化和旅游消费集聚区进行授牌，发布了全省各地市夏季文旅消费活动及优惠措施、迎亚运全省夏季文旅新玩法，组织了“夏日芯动”市集等。</p>",
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