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	"title":"“麦当劳中国”推动“非遗+餐饮”融合",
	"attAbstract":"丙午马年春节日益临近，“麦当劳中国”于近日启动“祝你今年金拱门”年度新春主题活动，通过非遗与现代餐饮的深度融合，打造一场覆盖产品、体验、艺术与消费场景的节日盛宴。",
	"publishtime":"2026-02-06 11:29:24",
	"source":"中国旅游新闻客户端",
	"author":"记者 范朝慧",
	"editor":"武葳 王若溪",
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	"content":"<p style=\"text-align: justify; text-indent: 2em;\">记者2月5日从金拱门（中国）有限公司（以下简称“麦当劳中国”）获悉，丙午马年春节日益临近，“麦当劳中国”于近日启动“祝你今年金拱门”年度新春主题活动，通过非遗与现代餐饮的深度融合，打造一场覆盖产品、体验、艺术与消费场景的节日盛宴。本次活动推出8款主题限定美食，覆盖全国超7700家餐厅，并携手多位非遗灯彩传承人，以“一灯一愿”传递祝福，推动传统文化走进大众日常生活，激发春节消费新活力。</p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\"><img src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/dbe97a21-c8d6-4a98-8791-ac0d4c706b7a.jpg\" _src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/dbe97a21-c8d6-4a98-8791-ac0d4c706b7a.jpg\" nac_w=\"1242\" nac_h=\"829\" draggable=\"false\" data_ue_src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/dbe97a21-c8d6-4a98-8791-ac0d4c706b7a.jpg\" vspace=\"0\" alt=\"麦当劳邀请消费者在上海旗舰餐厅共同以非遗元素庆祝春节 麦当劳中国 供图\" style=\"margin: 0px; padding: 0px; cursor: pointer; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; text-indent: 32px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; max-inline-size: 100%; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.6671875\" data-w=\"1280\" title=\"\"></span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\">据介绍，今年，“麦当劳中国”联合北京民艺非物质文化遗产研究院，邀请北京宫灯、佛山彩灯、秦淮荷花灯、安徽鱼灯非遗传承人，共同创作了四款蕴含吉祥寓意的主题灯彩。这些作品不仅出现在全国25家新春主题旗舰店中，也成为店内视觉的核心元素。同时，麦当劳与《时尚芭莎》合作推出《一灯一愿》系列短片，让非遗技艺与新春祝福触达更广泛的年轻群体。</span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\"><img src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/7dc1d449-6d9f-4a87-9949-9ae0197b2611.jpg\" _src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/7dc1d449-6d9f-4a87-9949-9ae0197b2611.jpg\" nac_w=\"1242\" nac_h=\"827\" draggable=\"false\" data_ue_src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/7dc1d449-6d9f-4a87-9949-9ae0197b2611.jpg\" vspace=\"0\" alt=\"麦当劳在广州餐厅举办非遗灯彩的主题活动 麦当劳中国 供图\" style=\"margin: 0px; padding: 0px; cursor: pointer; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; text-indent: 32px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; max-inline-size: 100%; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.6661458333333333\" data-w=\"1920\" title=\"\"></span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\">为推进“非遗+餐饮”融合，活动期间，“麦当劳中国”将在线上线下推出丰富多彩的活动。届时，“麦当劳中国”将在上海、北京、福州、广州、南京五城，结合当地特色灯会，开展线下新春快闪活动，打造“逛灯会、尝新品、玩互动”一体化体验。“麦当劳中国”还在全国14个城市打造了非遗灯彩旗舰店，推出掌灯仪式、NPC沉浸式体验，以及城市限定徽章、书签等文创周边，为消费者带来沉浸式体验传统文化的新场景。</span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\"><img src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/a35d88f4-b6c9-4cc8-9761-769f85913490.jpg\" _src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/a35d88f4-b6c9-4cc8-9761-769f85913490.jpg\" nac_w=\"1242\" nac_h=\"828\" draggable=\"false\" data_ue_src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/a35d88f4-b6c9-4cc8-9761-769f85913490.jpg\" vspace=\"0\" alt=\"麦当劳在广州餐厅举办“祝你今年金拱门”春节主题新品品鉴会 麦当劳中国 供图 \" style=\"margin: 0px; padding: 0px; cursor: pointer; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; text-indent: 32px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; max-inline-size: 100%; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.666875\" data-w=\"1600\" title=\"\"></span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\">据了解，“麦当劳中国”积极响应2026“乐购新春”春节特别活动倡导的“跨界融合”与“场景串联”理念，通过“非遗灯彩+限定美食+主题体验+文创周边”的多维联动，进一步丰富消费者的节日选择。</span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\"><img src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/daacf151-505b-WAec-ad8b-9e7c96d34c81.png\" _src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/daacf151-505b-WAec-ad8b-9e7c96d34c81.png\" nac_w=\"1242\" nac_h=\"819\" draggable=\"false\" data_ue_src=\"https://zglyxwoss.newaircloud.com/zglyxw/pic/202602/06/daacf151-505b-WAec-ad8b-9e7c96d34c81.png\" vspace=\"0\" alt=\"麦当劳在义乌餐厅举办春节主题活动，邀请在义乌国外友人一起以非遗主题庆祝春节。麦当劳中国 供图 \" style=\"margin: 0px; padding: 0px; cursor: pointer; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; text-indent: 32px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; max-inline-size: 100%; width: 1242px; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.6590189873417721\" data-w=\"1264\" width=\"1242\" height=\"819\" border=\"0\" title=\"麦当劳在义乌餐厅举办春节主题活动，邀请在义乌国外友人一起以非遗主题庆祝春节。麦当劳中国 供图 \"></span></p><p style=\"text-align: justify; text-indent: 2em;\"><span style=\"text-indent: 2em;\">“麦当劳中国”首席增长官何亚彬介绍：“‘祝你今年金拱门’不仅是麦当劳粉丝间口口相传的春节祝福，也承载了更丰富的文化传承的意义。我们希望通过耳目一新的文化创意，让团圆与欢聚、连接与共鸣在‘金色拱门’间流动。”</span></p>",
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