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	"title":"“全国经济媒体永州行”活动启动",
	"attAbstract":"5月28日晚，“全国经济媒体永州行”活动启动仪式在湖南省永州市冷水滩区举行。",
	"publishtime":"2026-05-29 16:54:43",
	"source":"中国旅游新闻客户端",
	"author":"记者 夏冬阳",
	"editor":"张宇 赵耀",
	"liability":"夏冬阳",
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	"content":"<p>5月28日晚，“全国经济媒体永州行”活动启动仪式在湖南省永州市冷水滩区举行。来自中央和地方的经济媒体、行业媒体、财经新媒体的记者及网络达人等50余人将在5天的行程中，聚焦永州答好“文化+旅游”“文化+科技”两道“融合命题”的生动实践，深入一线，记录永州的新活力与新作为。<br></p><p><img id=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202605/29/36962184-d1e9-4595-ad9d-94e845e035be.jpg\" src=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202605/29/36962184-d1e9-4595-ad9d-94e845e035be.jpg\" type=\"image\" _src=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202605/29/36962184-d1e9-4595-ad9d-94e845e035be.jpg\" draggable=\"false\" data-ratio=\"0.75\" data-w=\"1280\" data_ue_src=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202605/29/36962184-d1e9-4595-ad9d-94e845e035be.jpg\" width=\"1280\" nac_w=\"1280\" height=\"960\" nac_h=\"960\" border=\"0\" vspace=\"0\" title=\"采访团参观“湘超”比赛场馆——永州市体育场 陈彩玲 摄\" alt=\"采访团参观“湘超”比赛场馆——永州市体育场 陈彩玲 摄\" style=\"width: 1280px; height: 960px;\"></p><p>启动仪式后，采访团前往永州市体育场参观。2025年，当地投入1100万元、仅用50天完成提质升级，并在“湘超”举办期间创新推出“挂票”“砖票”“船票”“相亲票”等特色免费票种，打造“第二现场”观赛氛围，迅速成为城市网红地标，以赛事经济激活文体旅商融合发展，为城市注入强劲活力。<br></p><p>永州是一座拥有2150多年建城史的国家历史文化名城，历史文化厚重、区位生态优势独特。近年来，永州积极推进文体旅商协同发展，让千年文脉在赛事热潮与数字光影中绽放时代光彩。2025年，“湘超”联赛永州主场以“野性”与创意火爆出圈。从“树上挂票”“砖票”的民间幽默，到官方发布《“树上挂票”使用指南》，永州以真实、粗粝、有人情味的方式赢得全网好感。</p>",
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