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	"title":"2026“文化和自然遗产日”临沂市非遗进景区暨“非遗消夏购物月”活动启动",
	"attAbstract":"6月13日，2026年“文化和自然遗产日”临沂市非遗进景区暨“非遗消夏购物月”活动在王羲之故居启动。",
	"publishtime":"2026-06-16 12:01:19",
	"source":"中国旅游新闻客户端",
	"author":"高雯雯",
	"editor":"王诗培 赵耀",
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	"content":"<p style=\"text-indent: 2em; text-align: justify;\">6月13日，2026年“文化和自然遗产日”临沂市非遗进景区暨“非遗消夏购物月”活动在王羲之故居启动。本次活动由临沂市文化和旅游局主办，王羲之故居保护中心、临沂文旅集团、兰山区文化和旅游局承办，兰山区文化馆执行。</p><p style=\"text-align: justify;\"><img id=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202606/16/9eec8189-1d4d-493d-95c3-c2227161a47c.jpg\" src=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202606/16/9eec8189-1d4d-493d-95c3-c2227161a47c.jpg\" type=\"image\" title=\"非遗市集 临沂市文化和旅游局 供图\" _src=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202606/16/9eec8189-1d4d-493d-95c3-c2227161a47c.jpg\" draggable=\"false\" data-ratio=\"0.75\" data-w=\"1280\" data_ue_src=\"https://zglyxwoss.newaircloud.com/zglyxw/upload/202606/16/9eec8189-1d4d-493d-95c3-c2227161a47c.jpg\" width=\"1280\" nac_w=\"1280\" height=\"960\" nac_h=\"960\" border=\"0\" vspace=\"0\" alt=\"非遗市集 临沂市文化和旅游局 供图\" style=\"width: 1280px; height: 960px;\"></p><p style=\"text-indent: 2em; text-align: justify;\">活动现场的非遗市集上人头攒动。在五贤祠广场周边，刺绣、沂蒙布艺、元宝根艺、面塑、剪纸、王氏熟梨、沂蒙煎饼、小二回锅炒鸡等近40个非遗代表性项目集中亮相。非遗代表性传承人现场展演展示精湛技艺，并热情地向市民游客介绍非遗背后的故事。非遗购物市集商品琳琅满目，既有精巧的手工艺品，也有地道的传统美食，营造出浓厚的消夏购物氛围。</p><p style=\"text-indent: 2em; text-align: justify;\">为增强互动体验，活动现场还设置了非遗铜拓、漆扇、投壶和捏泥人等多个体验项目。在非遗代表性传承人指导下，市民游客纷纷动手尝试，沉浸式感受非遗技艺的独特魅力。孩子们在捏泥人、投壶游戏中玩得不亦乐乎，家长们则对漆扇、铜拓等传统手工艺赞不绝口。这种“可看、可玩、可学、可购”的互动模式，有效提升了非遗的传播力和影响力。</p><p style=\"text-indent: 2em; text-align: justify;\">本次活动是临沂市推进非遗保护传承、促进文旅消费的重要举措。下一步，临沂市将以“非遗消夏购物月”为契机，持续开展形式多样的非遗进景区、进社区、进校园活动，不断拓展非遗融入现代生活的新场景，让非遗在新时代绽放更加迷人的光彩。</p>",
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